On Tuesday 14 March, the Philippe Hottinguer Finance team visited the Food Hotel Tech trade fair, which featured exhibitors working to digitalise the hotel and #CHR sectors. Shaken up by the change in consumption patterns brought about by the COVID crisis, the tourism and #restaurant sectors are reinventing themselves at high speed thanks to #tech.
The most striking example: the online ordering market grew by 85% between 2020 and the end of 2022, and will grow by 6.24% a year over the period 2022-2027. As a result, restaurants need to equip themselves with order-taking solutions, Click & Collect platforms and boost their online visibility with marketing software.
Thank you to the managers and entrepreneurs for the quality of the discussions!